Strategy & Planning Account Director
8 months ago
Employment Information
Essencemediacom is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Account Director to join us.
Role Overview
The Strategy Director will serve as a senior member of the client service team and lead across retained accounts, including various other project programs across Latin America.
The ideal candidate for this role has deep experience across the media landscape and is comfortable and confident providing end-to-end solutions and expertise – from partnership strategy development all the way through to negotiation and execution oversight. The candidate will have knowledge of media, intellectual curiosity and constant search for trends, this position leads the identification of new audiences and moments of exposure, which translate into better strategies and plans in 360 media, thus helping your client and our business achieve defined growth goals. He achieves this by interacting fluidly with the Regional Account Director, and at the same time driving strategic & Planning frameworks for the local teams. He constantly relies on the Data, Analytics, and Insights teams a strong experience developing and overseeing complex, cross-channel programs to drive brand-love and business success. The candidate will have a strong experience applying global frameworks to LATAM markets.
The ideal candidate for this role has deep experience across the media landscape and is comfortable and confident providing end-to-end solutions and expertise – from partnership strategy development all the way through to negotiation and execution oversight. The candidate will have knowledge of media, intellectual curiosity and constant search for trends, this position leads the identification of new audiences and moments of exposure, which translate into better strategies and plans in 360 media, thus helping your client and our business achieve defined growth goals. He achieves this by interacting fluidly with the Regional Account Director, and at the same time driving strategic & Planning frameworks for the local teams. He constantly relies on the Data, Analytics, and Insights teams a strong experience developing and overseeing complex, cross-channel programs to drive brand-love and business success. The candidate will have a strong experience applying global frameworks to LATAM markets.
Duties And Responsibilities
- Build & maintain senior level internal and external relationships.
- Oversee Airbnb strategy & Planning, for 6 markets.
- Lead ROLA markets Strategy and tactical deliverables
- Manage and inspire direct and indirect reports, providing mentoring and coaching to foster personal development.
- Build Deck that portray a clear storytelling to respond to clients request
- Support team by creating planning frameworks and inputting on delivered plans
- Guide the team to identifying opportunities, strategic thinking, and subsequent development of integrated marketing programs across.
- Work with the global internal team to implement the centra frameworks into our LATAM deliverables.
- Lead thought leadership.
- Deliver compelling client presentations.
- Drive integrated thinking and solutions for clients in partnership with other disciplines.
- Maintain and build industry relationships and contacts.
Your People Skills
- High energy, disciplined, ability and desire to mentor with magnetic and passionate personality.
- Strong influencing skills and the ability to interface effectively with multiple levels of management and clients ranging from senior corporate executives to other strategic partner companies.
- An inspirational client leader with high energy and hunger to succeed; disciplined with a need to mentor, possessing a passionate personality.
- Ability to collaborate, effectively managing up and down while keeping a calm perspective and able to quickly pivot and deliver a complete products
- Able to establish and maintain effective relationships inter-departmentally as well as those outside the team, highly collaborative.
- Leads by example while motivating and coaching the team proactively managing stress, team development, and providing career development opportunities for team members.
- Strong influencing skills and the ability to interface effectively with multiple levels of management and clients ranging from senior corporate executives to other strategic partner companies.
- An inspirational client leader with high energy and hunger to succeed; disciplined with a need to mentor, possessing a passionate personality.
- Ability to collaborate, effectively managing up and down while keeping a calm perspective and able to quickly pivot and deliver a complete products
- Able to establish and maintain effective relationships inter-departmentally as well as those outside the team, highly collaborative.
- Leads by example while motivating and coaching the team proactively managing stress, team development, and providing career development opportunities for team members.
Your Knowledge & Abilities
- Exceptional understanding of key consumer segments, media consumption behaviors, and landscape across Latin America audiences.
- Ensures that the definition of the strategy responds to the objectives of the brief.
- Guide teams in different countries in the development of strategies at the local level.
- By correctly understanding the context and trends in your client's industry, you understand the implications for the business and communicate the potential impact to the client and the team.
- Collaborate in the design of new proposals and/or specialized actions that contribute to generating value and/or reinforcing the client's strategic approach and/or achieving new business.
- Owns, creates, and runs the process and has a strong understanding of the media landscape, as well as internal and external key steps in management of projects.
- Understands and seeks to integrate emerging opportunities (non-advertising) into the comprehensive communications plan, promoting innovative and beneficial partnerships with current and new players in the media industry.
- Defines an advanced approach to regular work (BAU) to discover and explore audiences and contribute to planning in collaboration with Analytics and Insight/Strategy Lead/Planning Lead.
- Focuses on how we identify/encode/predict changes in people's behavior (with particular attention to evolving communication behavior, purchasing behavior) to create new strategy/planning opportunities.
- Show how this affects the media plan by creating planning frameworks for the local markets
- Exceptional written, verbal, and presentation skills with the ability to guide and coach team members to actively contribute in external and internal meetings to exhibit knowledge and value.
- Demonstrates advanced critical thinking and problem-solving abilities, comes prepared with solutions.
- Must be able to think outside the box with analytical and creative approaches in interpretation of business results to ultimately improve strategic and tactical executions – is able to bring the new and bold to the table.
- Advanced aptitude in analytical and quantitative skills, including math proficiency, and interpretation of data to pinpoint a clear narrative and actionable insights.
- Clear understanding of Business KPI, client goals/objectives, and measurement tools needed to help determine effectiveness of media strategies and activations
- Excellent attention to detail, ensuring consistency from beginning to end and within ongoing deliverables
- Ability to effectively utilize media research and reporting resources and demonstrates technical proficiency, particularly with media systems (TGI, IBOPE, etc.) and Excel, Word, and PowerPoint.
- Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
- Spanish competency (spoken and/or written) is a must have.
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What You Will Need
- BA/BS Degree or related field
- 8+ years media agency experience with an emphasis on partnership strategy, development and negotiation.
- LATAM market Media/Marketing experience is a must.
- Strong understanding of Media and Content channels.
- Demonstrated ability to deliver outstanding client work, that achieves client goals, wins a place on the agency’s show reel and garners industry-wide recognition.
- Experience using most of the following media planning tools as well as syndicated research tools.
- Excellent written and verbal communication & presentation skills.
- Bachelor’s degree in related field or equivalent experience.
More About Essencemediacom
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Essencemediacom way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it is not easy, but if it is in you, we will get it out of you.
Our Attitude of Positive Provocation Is Enabled By
Our +5,000 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
- deep knowledge we have of our clients’ business.
- confidence to challenge what has gone before.
- the support to go further than we thought possible
About GroupM
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, Essencemediacom, and Wavemaker. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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