Shaina is the CEO of BluuEvents, an extension of the BluuKazi brand that curates impactful activations and content around AI, tech, and marketplace diversity.

 With over 16 years of experience in entertainment and live events, Shaina is thrilled to lend her talents to the world of tech. Under the BluuKazi backdrop, she aims to align changemakers and talent in meaningful forums that propel opportunities and create community.

 Shaina began as a television host and writer while studying journalism at Virginia Commonwealth University. There, she developed a rich desire for content creation and production. She went on to gain valuable insights as a technical director for WCVE-TV, a freelance music editor for Richmond’s Style Weekly, and a copywriter-turned-project manager for Capital One. Despite her varied experiences, entertainment continued to beckon. 

An opportunity to manage then-little-known Jay Pharoah presented itself, and she eagerly hopped aboard. Jay and Shaina began creating and uploading the YouTube videos that would later launch Jay Pharoah’s career. Since then, the pair have worked as producing partners on multiple projects, including Paramount’s OUT OF OFFICE, Nickelodeon’s UNFILTERED, and LionsGate’s TWO MINUTES OF FAME with Katt Williams and Keke Palmer.

 Shaina also serves as Vice President of the Pharoah Phamily Phoundation, an arts-based non-profit that provides scholarships to Chesapeake, VA, high school seniors pursuing careers in the arts.