This is a fully remote position based in the continental United States

As our Marketing Specialist, Campaigns, you will lead the planning, development, implementation, and tracking of digital marketing campaigns. Working collaboratively with the broader U.S. and Caribbean business teams, identify and prioritize campaigns and tactics in accordance with strategic business initiatives. Leverage your passion for marketing and making data-driven decisions in an environment with multiple complex distribution models, including B2B and B2B2C.

About Us
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masamts.com

What You Will Do
Reporting to our Marketing Director of Group Benefits, you’ll be at the forefront of planning, developing, implementing, and tracking digital marketing campaigns. Your role will be pivotal in collaborating with our US and Caribbean business teams to prioritize campaigns aligned with strategic initiatives. We’ll count on you to:

• Lead the execution of complex campaigns utilizing a variety of touchpoints such as email, phone, digital, and social media.
• Utilize diverse DSPs and campaign platforms to manage and continuously optimize marketing campaigns.
• Diligently track ROI, providing weekly reports on campaign performance.
• Manage the planning and development of campaign assets, ensuring creative excellence in collaboration with designers and copywriters.
• Collaborate with technical partners to optimize email automations and enhance campaign effectiveness.
• Communicate campaign status, budgets, and timelines effectively within the team.
• Conduct go-to-market research to inform targeted marketing strategies.
• Stay abreast of marketing trends, particularly in acquiring and retaining customers within a multi-channel business model.

What We Need From You

• 5+ years of hands-on experience planning, briefing, and executing digital marketing campaigns across various marketing channels.
• Expertise in writing creative briefs and business requirements in order to provide direction to writers, designers, developers, and technical specialists.
• Comfort with operational marketing technology and learning new platforms or technologies.
• Proven ability to run campaigns across platforms and DSPs.
• History building data reporting systems and dashboards needed to keep accurate metrics.
• Possess an intense curiosity and passion for continually learning about the B2B/B2B2C journeys and uncovering new means to reach and engage.
• Comfortable working with cross-functional teams in an international capacity.
• Ability to effectively manage external agencies and partners within the scope.
• Willingness to learn and master new marketing automation stack tools/tactics.
• Inventive problem solver, highly collaborative, with a high level of accountability and ownership capabilities.

What We Will Provide You

• Competitive base salary, bonuses, and comprehensive employee benefits programs.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

#corp

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Remote